Hootsuite is a web based program to connect all your (company) social media accounts. You can post one unique message over several social networks at once, plan to post ahead, monitor others mentioning you on social media and react to others using only one programming for all your accounts.
Look and Feel?
Certainly meets expectations, modern and user-friendly
Certainly some conceptual and technical innovations
Easy to implement?
Can be used out of the box
Employer branding, getting your company story and news across, is mainly done by social media these days. Managing all those account can be time consuming and a program like Hootsuite helps you manage it all at once. This makes it a real timesaver. See it as your social media cms.
If you are used to your social media accounts look and feel, using Hootsuite will take some time getting used to. It's definitely not the same as using your account individually. So take a minute to set it up correctly and get it working for you. But once this is done we believe at can really help. Also planning your posts ahead can really help in not always having to do last minute social media posts. Take time to build up nice content and plan ahead.
To use Hootsuite extensively you will need a paid account.