EdX is a MOOC, a Massive Open Online Course platform. It provides a very wide range of courses from the top universities in the world.Architecture, Economics, and Biology, EdX has a very wide range of online courses.
Look and Feel?
Certainly meets expectations, modern and user-friendly
Not really innovative
Easy to implement?
EdX is one of the larger MOOCs in the world. It provides you with a wide range of courses and topics.
In general a MOOC is a good solution for everyone who is searching for learning content to develop themselves. And so the target audience for a MOOC is very large.
EdX offers some form of partnerships for companies and a way for companies to use their content. It is a bit unclear on what this exactly means and how it works.