Employer Branding

What's included in this category?

  • Content marketing tools
  • Sociale media management

The landscape of Employer Branding solutions

List of solutions

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Basics & trends

Employer branding has evolved in the last years. What do we see as important trends?

  • Employer branding and consumer branding are growing closer.
  • We see more emphasis in employer branding on the purpose and the culture of organisations.
  • Authenticity is important. Candidates want to hear real stories from real people.
  • The increased importance of social media in employer branding are obvious, but still not many organisations know how to play this game well.
  • Organisations are creating communities (pools of potential candidates), where they can focus their employee branding efforts.
  • Employer branding is a responsibility of all employees, and not just of the HR recruitment team.

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