Buzzsumo is an online tool that enables you to find out what the online trends and top influencers are in your area of interest (or within you company segment). Find out easily what the top trends and content are and get alerts when your prefered subjects or keywords pop up with new content. Getting this info helps you to set up a (job) marketing strategy of your own.
Look and Feel?
Certainly meets expectations, modern and user-friendly
Certainly some conceptual innovations
Easy to implement?
Employer branding isn't only about pushing content, but also about finding out what moves the people you want to attract to your company. Buzzsumo is a good tool to help you find out what trending topics are and who the top influencers per topic are. This is all information gathering, but with that info you can adjust your own social media content, so it fits better for the people you want to attract.
Buzzsumo works easily with different tools to give you the best insight in what topics and articles are doing well. If you want to get full reports and alerts you will need a paid plan.