Articles posted by Ryan Lang

Beekeeper

Beekeeper is an online communication platform that can replace your company’s intranet and enables you to distribute news through your company of chat witch each other for better collaboration. Like most of these tools, it offers the possibility of one-on-one chat and company wide channels (streams).

Hyphen
Look and Feel?

OK, but not great

Innovative?

Not really innovative

Easy to implement?

Easy

Our view

Beekeeper is another example of an online communication platform for company wide and on-on-one chat functionalities. The app works easy. The case studies they present make it feel like Beekeeper is especially useful for larger companies.

 

It feels like a company whatsapp; chatting (on-on-one or in groups), sharing documents and pictures.

 

Cool feature is the worker-bees: automated messages or actions within Beekeeper that are set off when someone uses a trigger or command.

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Lunchpool

Lunchpool is a Dutch tool. Lunchpool ensures that different people from your company meet each other during lunch. Lunchpool sets these lunches up. Eventually this should lead to better collaboration and communication in your company.

Hyphen
Look and Feel?

Certainly meets expectations, modern and user-friendly

Innovative?

Certainly some conceptual and technical innovations

Easy to implement?

Easy

Our view

Lunchpool is Dutch, but a good example of a tool with mainly a social goal, but that can eventually lead to better collaboration and communication. Lunchpool sets up lunch meeting for people in larger companies, to meet and get to learn more about each other. The main goal is to get each other better and therefore finding each other for work related matters is easier.

 

As an employer you can also track which departments are most active in Lunchpool. The software does the matching work for you and invites people from different levels and departments for lunch meetings.

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Quip

Quip is a tool that brings working together on documents together with communicating about that specific document. It’s a chatbox, with all modern chatbox functionalities, combined with a collaboration feature.

Hyphen
Look and Feel?

Certainly meets expectations, modern and user-friendly

Innovative?

Certainly some conceptual and technical innovations

Easy to implement?

Easy

Our view

At first sight Quip feels like Google documents (another good way of collaborating on documents together), but it look likes it added a few things to make collaborating more smoothly. The cool thing off course is working on a document (or spreadsheet or whatever) together and chatting about it on the left hand side of the page.

 

Quip is one tool, and by using it, perhaps makes using other tools obsolete. Working on the same document and communicating about changes you want to make all in the same tool, ensures you don’t need email or other chat boxes anymore. And the chances of working in the wrong version of a document and not knowing what the most recent version is, are also slimmer.

 

It sounds like a lot to fit in one screen, but the overall look and feel for Quip is good.

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Slack

Slack is a online collaboration tool, to chat on-on-one or in different channels (for teams or topics). Share ideas, ask questions and spend less time on formal emails and collaborate faster.

Hyphen
Look and Feel?

Great! Example for others, and very user-friendly

Innovative?

Great! Very innovative

Easy to implement?

Can be used out of the box

Our view

Slack is very good example of a tool that makes online communication and collaboration easy. It is easy to set up, and once you have invited team members and set up a few channels (for groups/teams or specific topics) you are ready to go. And it’s free to use. If you want to keep your entire chat history you will have to pay (or for some extra features, you don’t really need in our opinion).

 

The cool thing about slack is Slackbot, a chatbot that can help you find your way in Slack, or store information (like your company’s wifi password!). And apparently Slackbot comes with some cool chatbot friends, like Captain feedback (for feedback technology with Slack), or Workstreams (for cool Kanban features to let Slack help you manage projects better) and Leo the office vibe bot (for mood measurement through Slack). This makes Slack more than just a company chatbox. Integrate with other webapps (like Twitter or Zendesk) for even more features.

 

Not sure if Slack works for larger companies and teams. We need more feedback on that.

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Yammer

Yammer is a Microsoft product and a business social networking and collaboration platform. Like most of these tools Yammer offers you the possibility to chat one-on-one or in group/team conversations, share ideas, ask questions and spend less time on formal emails and collaborate faster.

Teams can divide in different channels, and of course you can work together on files due to a strong connection with other Microsoft products.

Hyphen
Look and Feel?

Certainly meets expectations, modern and user-friendly

Innovative?

Some conceptual and technical innovations

Easy to implement?

Some effort required

Our view

Yammer has the overall look and feel of other well known social media platforms, and that is exactly why it is so easy to use. The basic functionalities are so common.

 

Tools like Yammer help to keep your employees informed, it works like your intranet, but then in a far more social way. And besides that it allows your people to come together in team channels and work on tasks and projects together.

 

Of course the strong Microsoft connection is benefit for Yammer. Whether you like your office products or not, still a wide range of companies use them and you will have to make do. Using Yammer to work easier together and give it a social component can be considered a strong benefit.

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Zoho connect

Zoho Connect is a “business social media”  platform that allows your employees to collaborate and work easier together. Teams can be divided in groups (separate chat boxes) to find each other faster and you can also bring your work files into one place.

Zoho also lets you set up forms to bring different kind of data together faster.

Hyphen
Look and Feel?

Certainly meets expectations, modern and user-friendly

Innovative?

Not really innovative

Easy to implement?

Easy

Our view

With Zoho Connect it’s basically what you see is what you get: A social business collaboration tool. Chat with your colleagues, share ideas and work on projects together, also  by sharing files. It has everything you might expect and need for a basic collaboration tool.

The overall look and feel is good and user friendly.

 

The real plus for Zoho Connect is the task board that helps you plan and prioritize tasks and projects within Zoho. This gives you good insight in project progess, but in combination with the basic Zoho collaboration functionalities you have one place to bring all of this together.

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Buzzsumo

Buzzsumo is an online tool that enables you to find out what the online trends and top influencers are in your area of interest (or within you company segment). Find out easily what the top trends and content are and get alerts when your prefered subjects or keywords pop up with new content. Getting this info helps you to set up a (job) marketing strategy of your own.

Hyphen
Look and Feel?

Certainly meets expectations, modern and user-friendly

Innovative?

Certainly some conceptual innovations

Easy to implement?

Easy

Our view

Employer branding isn't only about pushing content, but also about finding out what moves the people you want to attract to your company. Buzzsumo is a good tool to help you find out what trending topics are and who the top influencers per topic are. This is all information gathering, but with that info you can adjust your own social media content, so it fits better for the people you want to attract.

 

Buzzsumo works easily with different tools to give you the best insight in what topics and articles are doing well. If you want to get full reports and alerts you will need a paid plan.

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Canva

Canva is an easy to use web based design program that helps to make great images for online use. Design visuals, logos and other image content easy on the web.

Hyphen
Look and Feel?

Great! Example for others, and very user-friendly

Innovative?

Great! Very innovative

Easy to implement?

Can be used out of the box

Our view

The problem with content marketing for employer branding is that HR professionals aren't designers or marketing professionals. Making good (visual) content is a profession on its own. And what if your design and/or marketing departments have other priorities? Then you need easy to use tools to create your own good content. Canva is a great solution.

 

With Canva you can create your own visual designs in a very easy way. Use one of many templates, add logos or just start designing. It is very easy to use. Canva also helps by providing Social media templates with the right sizes for the different social platforms. Designing a new facebook cover is easy with the Facebook templates.

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Glassdoor

Glassdoor is a company review website that collects real reviews from employees from different kind of companies and posts these on their website. They also collect real salary information from those employees and post this anonymously as well. This gives outsiders and potential employees good insight in the company.

Hyphen
Look and Feel?

OK, but not great

Innovative?

Not really innovative

Easy to implement?

Easy

Our view

Off course you have no influence in what people write as a review on a site like Glassdoor, so Glassdoor may feel tricky at first. But ask yourself if honest reviews aren't worth far more than fake ones? But you can use Glassdoor as an employer branding tool as well. You have the ability to create your own profile, add company content (like executive blogs, etc.) and workplace photos.

 

You can ask your own employees to write reviews on Glassdoor to get a better filled profile. Create an honest view of your company (it will be checked by your employees so no window dressing!) and use this to your benefit when it comes to employer branding.

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Hootsuite

Hootsuite is a web based program to connect all your (company) social media accounts. You can post one unique message over several social networks at once, plan to post ahead, monitor others mentioning you on social media and react to others using only one programming for all your accounts.

Hyphen
Look and Feel?

Certainly meets expectations, modern and user-friendly

Innovative?

Certainly some conceptual and technical innovations

Easy to implement?

Can be used out of the box

Our view

Employer branding, getting your company story and news across, is mainly done by social media these days. Managing all those account can be time consuming and a program like Hootsuite helps you manage it all at once. This makes it a real timesaver. See it as your social media cms.

 

If you are used to your social media accounts look and feel, using Hootsuite will take some time getting used to. It's definitely not the same as using your account individually. So take a minute to set it up correctly and get it working for you. But once this is done we believe at can really help. Also planning your posts ahead can really help in not always having to do last minute social media posts. Take time to build up nice content and plan ahead.

 

To use Hootsuite extensively you will need a paid account.

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